Reality TV is more popular than sports. There are tons of sports bars, so we turned one into the world’s first Reality TV bar.
We replaced every sports detail with a reality TV reference. Miami Heat posters were torn down and replaced with the duck phone from Jersey Shore, beer taps were replaced with champagne, and turned the divey, dark interior into a pink selfie paradise.
The bar became the set of Xfinity’s own reality TV show with 27 reality TV star guests.
We created 351 pieces of content in 4 days.